Published by Roe Smithson & Asociados Ltda in Santiago Chile on 04 Mar 2014
Marketing research in South America
Marketing research in South America is a very useful tool for those companies with operations in the countries Chile, Brazil, Bolivia, Peru, Uruguay and Argentina among other countries in South America. At ROE Smithson & Asociados in Chile, we offer qualitative and quantitative market investigation to know the key variables of the objective market.
WHY IS NECESSARY THE USE OF MARKETING RESEARCH IN South America?
Data collected by marketing research in South America is necessary for further analysis to feed The Strategic Business Plan. At ROE SMITHSON & ASOCIADOS, of Santiago, Chile, we excel in marketing research in South America to support all our customers in their Strategic Plan. All of the data collected are necessary to know where our customers stand, and how to move forward. So, qualitative and quantitative collected data, is key information to define strategies for getting a desired portion of the objective markets.
For a good job doing marketing research in South America, it is necessary to use the most effective tools of collecting data such as mystery shopping, focus group and many classes of interviews, among others, to determine the key information from the objective market and define strategies and Action Plan to follow.
ROE SMITHSON & ASOCIADOS IS THE ALTERNATIVE AS SUPPLIER OF SERVICES IN MARKETING RESEARCH IN South America
ROE SMITHSON & ASOCIADOS is a regional company dedicated in marketing research in South America, bilingual Spanish-English, with operations in the countries of Brazil, Uruguay, Colombia, Peru, Bolivia, Argentina, besides Chile, our domestic market, among others, with strong commitment in supporting all of our customers in their positioning in the region by identifying opportunities. The marketing research in South America should take into account that all Latin people are similar. But, even more important, the point is to know why we are different.
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