Publicado por Roe Smithson & Asociados Ltda in Santiago Chile
Market segmentation
Market segmentation is a key activity to determine the niche market or objective market from an universe. Once done, market segmentation is pretty useful to maximize resources by defining goals.
At ROE Smithson & Asociados, in Santiago, Chile, we are experts in running studies to support our customers in their Strategic Plan by using proper market segmentation.
WHAT ARE THOSE ADVANTAGES OF MARKET SEGMENTATION?
There are several advantages for having market segmentation. One of most important is allocating resources in a niche market in order to maximize our ratio results against our goals. Market segmentation makes us to focus on market needs and customer needs and all based on appropriate information collected from the objective market.
Market segmentation is a worth investment given it considers both resources and needs of our customers. At ROE, we are experts in running market segmentation because of our knowledge and background to collect all the required data in order to define what segment is appropriated for developing a new strategy, entering new materials in a new market, promotions, publicity, new markets and so on.
IS ROE SMITHSON AND ASOCIADOS A LEADER IN MARKET SEGMENTATION SERVICES IN South America?
Yes. It is indeed. ROE Smithson & Asociados is a company from Chile, bilingual English-Spanish, dedicated to make market research and studies with operations in Chile, Colombia, Peru, Bolivia, Brazil, Uruguay and Argentina. We excel in making market segmentation to maximize resources and exceed our customer needs.
Both figures quantitative and qualitative are presented in market segmentation. Once done this process, our studies point out goals, resources, needs, opportunities, threats, weakness and strengths, among other key variables based on all data collected by our very well trained technicians at ROE from Chile.
