Peru
Rising Star – Retailing Business in Peru
The dominant news is that mass grocery retailers in Peru are finally biting the bullet and making plans to expand out of their comfort zone – the metropolitan area of Lima – into hitherto uncharted parts of the country, beginning with secondary and tertiary cities.
Of course, modern retailers will have to tweak their product portfolios somewhat, and offer many items in smaller packets and portion-sizes, sacrificing a degree of profit, but obtaining the large sales volumes should more than compensate.
In the food and drink sector, the outlook continues to brighten following eight years of economic growth. It is estimated that a continued rise occur in per-capita food consumption for the rest of the decade, rising from its current US$570 to US$630 in 2010.
The export segment is currently the rising star of the food and drink sector. Leading the way is the poultry industry, which has just secured export agreements in a number of new markets, including the EU, Costa Rica, Singapore, Thailand and China.
Peruvian cuisine is one of the most diverse in the world; we believe its similarity to Mexican and Thai dishes (with spicy, contrasting tastes) make Peruvian meals a competitive alternative product.
Opportunity abounds here for a range of producers, to add value to their staple products and earn valuable foreign currency.
When entering or re-entering the Peruvian market, it stands or falls on market intelligence. Continuous monitoring of the market is a key factor to success.
Roe Smithson & Asociados enables its clients to compete more effectively and make better decisions regarding investments, partnerships, new product launches or (re) entering a market. Our services helps our customers become more competitive and gives the power to act on recent/upcoming changes in the market.
