Archive for May, 2013

Published by Roe Smithson & Asociados Ltda in Santiago Chile on 23 May 2013

Blind Client in Chile

Blind Client in ChileA Blind Client in Chile is one of the most used techniques to collect data from an objective market. Blind Client in Chile is an important tool because of some hidden behaviors of the sellers or even purchasers that are not being taken into consideration. But not only because of it, a Blind Client in Chile is also a key way to collect data without any filter which is pretty valuable to know the market objective.

ROE SMITSON & ASOCIADOS IS AN EXPERT FOR BLIND CLIENT IN CHILE

ROE Smithson & Asociados, in Santiago, is a company bilingual Spanish / English which its greatest forte is to support customers in their Strategic Plan by using many techniques to collect data from the objective market either qualitative information or quantitative figures such as Blind Client in Chile.

A Blind Client in Chile is commonly a hidden customer with some direct instructions and proper abilities, to collect data from end users and or specific users in order to catch pertinent information to be used afterwards in our customer´s Stratiegic Plan.

FIND MORE ABOUT THE TECHNIQUE: BLIND CLIENT IN CHILE

Among other techniques, Blind Client in Chile is an innovative technique to collect information from the niche market to determine weaknesses, strengths, opportunities and threatens of all kind. Since this is a technique where anonymity is a must and a plus, all information either qualitative or quantitative is pertinent and important to support all strategies of our customers in their decision process.

We are a company with strong leadership as market investigator by providing great solutions at affordable costs to support our customers in their Strategic Plan. At ROE Smithson & Asociados, we also provide other services besides Blind Client in Chile, such as compliance audits, reward programs, competitor shops, pricing audits, business verifications, physical inspections and merchandising, among other important services.

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Published by Roe Smithson & Asociados Ltda in Santiago Chile on 08 May 2013

Market segmentation

Market segmentationMarket segmentation is a key activity to determine the niche market or objective market from an universe. Once done, market segmentation is pretty useful to maximize resources by defining goals.

At ROE Smithson & Asociados, in Santiago, Chile, we are experts in running studies to support our customers in their Strategic Plan by using proper market segmentation.

 

WHAT ARE THOSE ADVANTAGES OF MARKET SEGMENTATION?

There are several advantages for having market segmentation. One of most important is allocating resources in a niche market in order to maximize our ratio results against our goals. Market segmentation makes us to focus on market needs and customer needs and all based on appropriate information collected from the objective market.

Market segmentation is a worth investment given it considers both resources and needs of our customers. At ROE, we are experts in running market segmentation because of our knowledge and background to collect all the required data in order to define what segment is appropriated for developing a new strategy, entering new materials in a new market, promotions, publicity, new markets and so on.

IS ROE SMITHSON AND ASOCIADOS A LEADER IN MARKET SEGMENTATION SERVICES IN South America?

Yes. It is indeed. ROE Smithson & Asociados is a company from Chile, bilingual English-Spanish, dedicated to make market research and studies with operations in Chile, Colombia, Peru, Bolivia, Brazil, Uruguay and Argentina. We excel in making market segmentation to maximize resources and exceed our customer needs.

Both figures quantitative and qualitative are presented in market segmentation. Once done this process, our studies point out goals, resources, needs, opportunities, threats, weakness and strengths, among other key variables based on all data collected by our very well trained technicians at ROE from Chile.

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