Focus Group WHAT IS A FOCUS GROUP?

A focus group is a technique to collect data from the market. The use of focus group is an innovative and modern way to measure the key variables of the niche of the objective market.

Roe Smithson & Asociados in Chile, is a consulting company, bilingual Spanish and English, dedicated to the investigation of the markets by making qualitative and quantitative studies, including focus groups, in order to feed the Business Plan of all our customers in Chile and foreign markets around. We are the right partner for you to know your market. Our operations are in Santiago, Chile; Sao Paulo, Brazil; Buenos Aires, Argentina; Montevideo, Uruguay; Bogota, Colombia; Santa Cruz de la Sierra, Bolivia; and others; where we have a leading role with great success.

A FOCUS GROUP IS AN EFFECTIVE METHOD TO COLELCT DATA FROM THE OBJECTIVE MARKET

The focus group requires a leader coordinator who is in charge of the group and responsible of the achievement of the goals. The objective of the Focus Group is to collect all the valuable data of the niche market such as trends, opportunities, threats, weaknesses, players, needs, among others. Plain and simple, the focus group is one the most effective and reliable methods of collecting data available in the market nowadays.

If anyone is interested in coming into a new market, or in introducing a new service or product, first of all should start by collecting all the available information from the market. Not only quantitative, but qualitative, and also true. At Roe Smithson & Asociados of Chile, we assist all our customers in the making of Business Plan by taking of the market all the proper data to feed the Business Plan.

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