Qualitative Market Research Analyst & Business Counseling

Roe Smithson & Asociados Ltda. helps businesses of any size and complexity such as established firms, high-growth companies, and start-up businesses meet today’s challenges, manage change, and plan for the future in a timely and cost-effective manner.

We do this by providing one-on-one business confidential counseling. We are strongly committed to providing the highest quality advice and business counseling to our growing number of clients. During the  initial couseling session the consultant identifies or defines the direction the client would like to pursue and/or the problem areas and determines the appropriate course of action to pursue.

By means of business counseling we help our clients address financing, marketing plan, human resources, operations, business planning, strategy issues as well as feasibility assessment.
We also offer specialized market development assistance in international business development and exporting, and technology development and commercialization. These business counseling services are specifically designed to aid growing companies in expanding their markets and increasing competitiveness. We provide efficient and cost-effective services, and we are highly responsive to all our clients’ pressing needs and concerns.

We help you succeed by turning your business ideas into practical realities. All client information is held in strict confidence. We assist you in managing change within your organization with customized and effective finite strategies and solutions suited to meet your company’s individual needs. Our expertise is to give practical business counseling for all phases of a business entity’s life cycle including, but not limited to, data base development in South America, strategic planning, structuring, negotiating and documenting complex commercial transactions, joint ventures and strategic partnerships, protecting intellectual property, employment matters, resolving internal disputes, and mergers, acquisitions, sales of businesses, and reorganizations.

Business counseling serves all the possible needs a company or entrepreneurs are likely to have, ranging from bookkeeping and tax planning to developing a customized business plan. We can help you understand the competitive nature of the marketplace and what it will take for your business to compete successfully.

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Market Research is either quantitative, qualitative, or a combination of both. Qualitative and quantitative market research methods each provide different insights into customer behaviour as well as grounded conclusions. Qualitative market research provides an understanding of how or why things are as they are. There are various types of qualitative market research methodologies that can be summarized as follows:

– Market Research Depth Interviews : It is a single respondent face-to-face or phone interview based on various topics
– Market Research Paired Depths: It is also a depth interview with two respondents where ideas need to be ‘bounced off’ one another.
– Triads: Conducted with three respondents.
– Market Research Mini-Groups: Interview with 4-5 respondents.
– Focus Group or Group Discussions: Conducted with groups of 8 respondents where the benefit comes from the interaction   between the different personalities.
– Market Research Observation: A respondent is observed in its natural environment.
– Workshops: To disclose new ideas and to evaluate ideas

Qualitative market research delivers actionable information and drives effective business and organizational decision-making, it also helps us understanding our clients’ needs and goals with a full range of methods including:

Telephone surveys
Email/Web-based and mail surveys
Focus groups
In-depth interviews
Internet-based
Secondary research
Political polling

As a marketing consultants, Roe Smithson & Asociados Ltda is aware that every client has unique information needs therefore we offer you trustworthy services on qualitative market research based on our experience and our high ethical standards.

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Taking into consideration that the term market penetration is defined as a strategy of increasing sales of existing products into current markets, the analysis of the factors with influence over the costs to achieve the significant market penetration a company is looking for includes:

• The company’s marketing strength
• The possibility of having access to low cost materials as well as to effective production
• The experience of your company
• The consideration of problems related to the introduction such as lack of adherence to industry standards, unavailability of materials, poor quality control, regulatory problems and the inability to properly and sufficiently explain the benefits of your company’s products or services to the prospect.
• The enterprise infraestructure which comprises its organization, recruiting policies, employee benefit programs, customer support facilities and logistical capabilities.
• Distribution effectiveness including history of relations, the extent of channel utilization, financial stability, reputation, access to prospects and familiarity with your products or services
• Technological efforts
• Availability of an adequate operating capital

The strategy of market penetration is considered as the possibility of growing through achieving a higher market participation on the products and the markets the company currently operates. There can be three different ways to carry out this strategy of market penetration:
a) the current clients purchase more of your products and services
b) attract clients from your competitors
c) attract new potential clients that are not actually consuming your products or service.

This is a strategy of market penetration may take place by means of internal growth, which means by opening new stores, or by means of external growth by purchasing or joining competitor companies. The strategy of market penetration is highly used by commercial distribution companies as it means a lower risk because it has to do with running the basic business and the company has great knowledge about it.

Roe Smithson & Asociados are specialists in market research in South America in different approaches to the modelling of the market penetration of new goods, processes and brands as well as it explores the major factors in the decision-making process by which customers select one brand over another. It also measures the depth of consumer preference and satisfaction for the benefit of your company.

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