Archive for the 'Business counseling' Category

Published by Roe Smithson & Asociados Ltda in Santiago Chile on 29 Jun 2016

Vets in Brazil

Marketing Intelligence Market Research in Latin America Market segmentation Marketing Plan Marketing consultants

Published by Roe Smithson & Asociados Ltda in Santiago Chile on 01 Oct 2012

Blind Client strategy

Blind Client strategy A Blind Client is a investigation market technique which is very popular nowadays because of valuable information collected. A Blind Client allows researchers to identify behaviors from end users in an objective market. ROE Smithson & Asociados is a very important investigation market company which is very skilled doing this Blind Client strategy.

ROE Smithson & Asociados is a company from Chile, leader in the market by providing the best solutions for all our customers to identify key variables to support them in their Strategic Plan. Based on techniques such as Blind Client among others, we research at affordable costs all necessary work for our customers to aim achieving in their general strategy.

Basically, a Blind Client is a hidden person with certain abilities to collect important information from the field itself using an agenda. Also, a Blind Client is a process to collect data from end users to identify new trends of the target such as Threatens, Opportunities, Weaknesses and Strengths.

A Blind Client as a data collecting technique is also important because makes visible some hidden trends of the end customers which are not easily detected using some other techniques since this Blind Client strategy come to end users without any filter in between.

At ROE, we offer specific techniques such as Blind Client, compliance audits, reward programs, competitor shops, pricing audits, business verifications, physical inspections and merchandising, among other important market services to meet all our customer expectations.

Come to ROE now. We are a company which dedicates to run market investigation using always the right strategy and technique to collect the more and the best data from end users and target market.

For further details and more information about ROE Smithson & Asociados and all about Blind Client strategy


Published by Roe Smithson & Asociados Ltda in Santiago Chile on 24 Nov 2009

Final Report Development

Final Report DevelopmentWhen the research data has been analyzed, the results shall be compiled into a clear and logical format known as the Final Report Development.  This must convey:

  • The research results
  • Key indicators
  • Recommendations with supporting evidence
  • Conclusions

In regards to the Final Report Development it is important to keep in mind:

  1. Its quality projects the dedication and professionalism of the individuals or the team that has compiled it.
  2. The information contained in the Final Report Development might be relevant and accurate.
  3. The report may be used by the client as a basis for making significant decisions on a product, the business or the company itself. Therefore
    the information must be presented in such a form as to aid effective decision making.

The content of the Final Report Development is:

  • Title Page: It includes the research title, the client’s name, the name of the research company and date of submission
  • Table of Contents: Including section titles and any relevant subheadings with accompanying page numbers, list of tables, list of figures, and list of appendices.
  • Executive Summary: Also called Management Summary or Abstract. This is a summary of the report that allows executives to understand quickly the key issues behind the research findings and recommendations. The summary includes research objectives, methodology used, key findings, conclusions, recommendations.
  • Introduction: Provides the background of the report and may include a statement of the research problem, the research objectives, details of the research team and acknowledgements.
  • Methodology: Outlines the way the research as conducted.

The Final Report Development made and submitted by Roe Smithson & Asociados Ltda covers all the marketing and financial feasibility as well as it recommends next steps the client should take to continue its project.

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Published by Roe Smithson & Asociados Ltda in Santiago Chile on 24 Oct 2009

Strategic Marketing

Strategic MarketingStrategic marketing is more important than ever as companies face new challenges. Competition has increased through deregulation and globalization.

Gain market and competitor knowledge before investing in the market. Benchmark your own company performance.

We are a specialist strategic marketing consultancy whose purpose is to help business owners and managers achieve their marketing and business development objectives.  At Roe Smithson & Asociados Ltda we enable our clients to:

  • Identify and capitalize on market opportunities
  • Stay ahead of competitors
  • Optimize propositions

Our approach as a strategic marketing consultant is to enable our customers to build their sales and profitability based on a marketing strategy that is focused on developing a sustainable relationship with their customers. We work closely with our clients to create and deliver essential advantage.

As a specialist strategic marketing consultant we are able to flex the service we provide dependant upon your needs. We provide a full service that creates winning marketing strategies to exceed your business objectives. We use the latest tools and techniques to rapidly resolve problems, explore and develop opportunities cost and time efficiently. 

Our job is not only to research and evidence new opportunities and the best way forward, but we also work in implementing operational marketing and business development. We count on a strategic marketing methodology that is unique and highly succesful.

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Published by Roe Smithson & Asociados Ltda in Santiago Chile on 21 Sep 2009

Marketing Plan

marketing planRoe Smithson & Asociados Ltda takes the time to understand your business’ goals, and then custom build an integrated solution to help you achieve those goals by means of a marketing plan, among other market research strategies.

A marketing plan is usually part of a larger business plan that includes production, financial, staffing and management plans. A marketing plan alone does not guarantee success, but it does indicate that many of the factors that affect the profitability and continued survival of a specific business have been given consideration.

Let us help you with developing a business or marketing plan!

Some important elements of a marketing plan are:

  • Marketing situation— Made up by a summary of your business’ present situation, what is it currently selling and how, who are its customers, which are their needs, your business’ competition, your business’ strengths and weaknesses, how is your product being promoted, what the current marketing trends are, etc.
  • Marketing objectives— Include a summary of the business’ short and long term goals, product diversification, additional market segments to tap. Objectives should be realistic and measurable.  Objectives are a dynamic part of the planning process and change depending on the market situation and competition.
  • Marketing strategies— These are ways to achieve the business’ goals, what will it produce, how the new products will be promoted and advertised, the channels of sale, which are the plans to beat your business’ competition.
  • Budgets— Include estimated costs and return based on sales, and strategies for monitoring and curtailing costs.
  • Action plan—Immediate steps to be taken. 
  • Evaluation— Contains a summary of progress on marketing objectives. The frequency of evaluation depends on the plan and could be each month, every six months or annually.

The results of the marketing plan are designed to help make informed and profitable decisions every time. We offer qualitative market research consultancy to clients in: Lima  (Peru) – Buenos Aires (Argentina) – Santa Cruz (Bolivia) – Sao Paulo (Brazil) – Bogotá (Colombia) – Montevideo (Uruguay).

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Published by Roe Smithson & Asociados Ltda in Santiago Chile on 11 Aug 2009

Market Consultant

marketing consultantIncrease your revenue and improve your overall sales and marketing strategy, our marketing consultant services help you find practical, proven ideas to increase sales and market your service or technical business more effectively.

You need our marketing specialist advice to improve your sales!

Our clients include national companies, service-focused businesses, professional services firms and technically trained sales teams from a range of service sectors.

Therefore, each of our clients have different needs and our work pattern varies to suit, as a marketing consultants Roe Smithson & Asociados Ltda addresses their specific sales and marketing requirements and help them attract more business.

We are a marketing consultant company that has understood from experience how important it is for you and your business to have accurate and current market information. We also know what strategies and tactics will be most effective in helping you generate leads, increase revenue and develop relationships. Roe Smithson & Asociados Ltda. provides professional help with:

  • Identifying potential customers & contacts
  • Market assessments and surveys
  • Identifying and researching competitors
  • Assessing price points
  • Promotional campaigns

Let us help you grow your businesses by developing marketing plan and sales processes that are integrated with business plans. You can count on our experience in the development of successful marketing strategies and solutions. Our marketing consultant can assess your company’s needs and desires and tailor a practical solution to meet your company’s goals.

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Published by Roe Smithson & Asociados Ltda in Santiago Chile on 16 Jun 2009

Mystery Shopper

mystery shopperMystery shopping is a powerful tool used by Roe Smithson & Asociados Ltda to measure quality of retail service or gather specific information about products and services.

It is a tool that helps you understand what it is like to interact with your company from the customer perspective. Unlike surveys, a trained mystery shopper go in looking for certain things and make detailed observations as the experience unfolds.

The mystery shopper’s experience applied to your company’s needs gives you a custom program that zeroes in on the areas that will be of most benefit to your organization.

Mystery shoppers carry out their assessments based on simple questionnaires to complete audio and video recordings. Some of the common details and information a mystery shopper reports on include:

  • The date and time of the pre-visit phone call
  • The name of the store on each side of the store visited
  • Number of employees in the store on entering
  • How long it takes before the mystery shopper is greeted
  • The name of the employee(s)
  • Whether or not the greeting is friendly
  • The questions asked by the shopper to find a suitable product
  • The types of products shown
  • If or how the employee attempted to close the sale
  • Whether the employee invited the shopper to come back to the store
  • Cleanliness of store and store associates
  • Speed of service
  • Compliance with company standards relating to service, store appearance, and grooming/presentation

Roe Smithson & Asociados Ltda is ready to help businesses with key marketing research methods for the improvement of customer satisfaction, service levels and profitability:

  • Mystery Visits
  • Video Mystery Visits
  • Competitor Visits
  • Telephone Test Calls
  • Exit Surveys

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Published by Roe Smithson & Asociados Ltda in Santiago Chile on 30 May 2009

Market Segmentation

Market SegmentationMarket segmentation is the process of partitioning markets into groups of potential customers with similar needs or characteristics who are likely to exhibit similar purchase behavior. Market segmentation is widely defined as being a complex process consisting in two main phases:

  • Identification of broad, large markets
  • Segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly

A three-step process is used to develop a market segmentation strategy:
Segment Identification — determining a given number of homogeneous market segments based on selected segmentation variables and criteria. Segments should be customer-focused, a justifiable size, distinguishable, accessible, accountable & profitable.
Market Selection — selecting one or more groups to target for marketing activity. It is impossible to pursue every market opportunity so you must make strategic choices based on customer needs, competitive opportunities, corporate objectives, and your firm’s financial, technical & marketing resources.
Positioning — carving out a market niche for your firm. This may be accomplished by searching out unique marketing advantages, seeking new market segments that competitors are not cultivating, or developing new approaches to old problems. Your positioning should be based on a real (e.g., lower cost, superior quality) or intangible (e.g., company reputation) competitive advantage.
Market segmentation analysis and strategy offers major benefits, such as:

  • Designing responsive products to meet the needs of the marketplace
  • Developing effective and cost-efficient promotional tactics & campaigns
  • Gauging your company’s market position — how your company is perceived by its customers and potential customers relative to the competition
  • Fine-tuning current marketing strategies

Market segmentation is one of the most powerful strategies a company can use to improve profit margins and ultimately gain market share. And when markets are flat or declining and differentiation is at a premium, creative segmentation strategy can mean the difference between survival and road-kill.

Roe Smithson & Asociados Ltda is aware a key factor to success in today’s market place is finding subtle differences to give the business a marketing edge, so we offer you trustworthy services on marketing studies.

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Published by Roe Smithson & Asociados Ltda in Santiago Chile on 10 Mar 2009

Competitive Intelligence

competitive intelligenceCompetitive intelligence is a structured approach to gathering, analyzing and communicating data to make informed business decisions. The data that is obtained can be collected from publicly available published sources -primary- or human sources -secondary-.

As a business, you want to stay competitive. In order to do this, you need to constantly analyze the existing market for any relevant changes. As a business owner, the information you find and interpret is essential to your survival.

In order for you to be successful, you need to adapt to any changes in the market or else you could lose money. As a result, competitive intelligence is a key discipline in enabling company’s preserves and expand competitive advantage in their business environment.

At Roe Smithson & Asociados Ltda we provide the robust competitive intelligence your company needs to take strategic and tactical business decisions confidently. We explore and analyze your competitors’ strengths and weaknesses, including overall performance, organization, sales and marketing activity, customer reputation, pricing and product portfolio.

We offer the expertise and knowledge to help your company develop proficiency in competitive intelligence as well as business intelligence. We look forward to helping our clients improve their performance by making better decisions through the application of solid intelligence on their markets and competitors. When we help companies establish competitive intelligence capabilities our work translates into bottom-line gains for our clients.

Our intelligence assignments and capabilities cover a wide range of topics, and the components of our work in this area include:

  • Best practice development
  • Benchmarking and evaluation
  • Performance measurement and comparison
  • Sales tactic development
  • Long term and strategic planning
  • Hot topic tracking
  • How-to-sell-against tactical support material
  • Trend analysis and forecasting

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Published by Roe Smithson & Asociados Ltda in Santiago Chile on 03 Feb 2009

Marketing Studies & Business Counseling

marketing studies & business counselingThe most recent market research and marketing studies have reported the following as the best business opportunities for 2009 taking into account that troubled economic times cause consumers to be more cautious about what they buy and less optimistic about the economy in general:

1) Fast food franchises – People consuming fast food as integral part of their diet will not stop doing it no matter what. It will also mean some savings for other people. Make sure you pick the right fast food franchise in the right place and this business opportunity could be a real money-maker.

2) Repair businesses – Repairs instead of buying new allow you to save money. Auto repair, shoe repair, furniture refinishing, furniture reupholstering and sewing and mending are some examples of best small business ideas for tough times.

3) Collection agencies – When times get tough, more people have a tough time paying what they owe. Businesses hire collection agencies to help them get the money that’s owed to them.  

4) Medical supplies – Medical equipment and supplies are necessities for growing numbers of people.

5) Motivational speakers– They provide hope in tough times so they’re going to be in demand in 2009. People are interested on listening about their main concerns and possible solutions.

6) Cleaning businesses – Residential cleaning services may drop a bit depending on employment rates but the demand for commercial cleaning will continue to be steady as institutions and businesses just need to get it done.

7) Discount/surplus stores – Consumers will be looking for bargains, making discount and surplus stores a natural business opportunity.

8 ) Sports equipment – Sports devotees will continue to do what they love to do as long as they can and will continue to be willing to pay for the equipment they need to do it. There will, however, be increased interest in used sports equipment.

9) Senior care– Business opportunities in senior care range from opening your own senior care home through providing in-home care or home services such as preparing meals, housekeeping or running errands. Senior care franchises are another option for getting in on this business opportunity.

10) Chocolate – In uncertain times, people will eat even more chocolate.

For all these businesses you will need to find experts that turn the business opportunity you choose into a viable business, Roe Smithson & Asociados Ltda is willing to provide you with assistance on marketing studies and business counseling taking into account the economy, consumer and business trends indicate these are businesses that should be profitable not just for 2009, but for years to come.

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