Archive for the 'Marketing Studies' Category

Published by Roe Smithson & Asociados Ltda in Santiago Chile on 04 Sep 2012

Marketing Intelligence in South America

Marketing Intelligence in Latinamerica  Marketing Intelligence in South America is one of our services that we offer in ROE Smithson & Asociados. A marketing intelligence in South America is necessary to collect all valuable information to suppor our customer in the region in their Strategic Plan.

A Marketing Intelligence in South America is one of the best ways for any company to maximize capital Work in order to determine resources. A Marketing Intelligence in South America must be an ongoing process to keep checking some key information such as consumer´s behavior and market trends such as Weaknesses, Opportunities, Strengths and Threats or WOST Analysis in English or DOFA in Spanish.

In ROE Smithson & Asociados from Chile, we use to support all our customers to know their market pretty well. Information about market trends can lead our customers to save resources making right and smart strategic and commercial moves by way of a Marketing Intelligence in South America.

We are a leader company in South America, both bilingual Spanish and English, developing investigation and research in the region such as Marketing Intelligence in South America. In ROE, support all our customers in their Strategic Plan by positioning their brand, company and/or products, new strategies for new products and new markets among other benefits.

In ROE we develop Marketing Intelligence in South America for our customers in the region by using some techniques and also either qualitative or quantitative studies of researches about distribution channels, trends, sales places, competitors, advertisement in the market, prices, costs, and so forth. All of these collected data is pertinent for all our customers to move forward about new strategies, promotions, new markets and new products and services, among others.

For further Information about ROE SMITHSON & ASOCIADOS in Chile, and all about Marketing Intelligence in South America. PLEASE, DO NOT HESITATE TO CONTACT US IMMEDIATELY BY CLICKING HERE

Published by Roe Smithson & Asociados Ltda in Santiago Chile on 18 Jun 2012

Marketing consultants Chile

Marketing consultants ChileAmong those marketing consultants firm in Chile ROE MITHSON & ASOCIADOS is one of the best because of its professionalism and wisdom about marketing and techniques to collect data from the objective market.

ROE SMITHSON & ASOCIADOS is a bilingual (Spanish-English) market research company in Chile and in Latin America.  We currently support our costumers in their Strategic Plan, by positioning their brand, company and/or products and also new strategies for new products among other services as marketing consultants firm.

Some great marketing consultants companies such as ROE are very necessary whether you are interested to know market trends and also to collect valuable information form the objective market to figure out new strategies, promotions, opening new markets, developing new products, and even a lot more, to satisfy customer requirements and for becoming a more profitable operation.

As marketing consultants, ROE collects a lot of information from the objective market to define customers´ behavior and valuable knowledge of the trends of the market, competitors and also threats, opportunities, strengths and weaknesses of our clients and their competitors. A marketing consultants firm is very important and necessary for all customers to know how they are doing in their market objective.

We are recognized as leader among marketing consultants firms in Chile and Latin America by using some cutting edge techniques to collect information from the market to support customers. This is worthy because the importance to determine strengths, weaknesses, opportunities and also threatens of the market.

Also as marketing consultants firm, we are expert in some techniques to collect data from the market such mystery shopping, on line and one-on-one interviews, surveys, focus group, telephone interviews, among others.

For more information about ROE SMITHSON & ASOCIADOS and all information about marketing consultants firm in Chile


Published by Roe Smithson & Asociados Ltda in Santiago Chile on 22 May 2012

Marketing Plan

Marketing PlanA Marketing Plan is a very important way to know market trends, customer behaviors, new players, threatens, opportunities, weakness, strengths, among other variables which gives you key information about your objective market to run your Strategic Plan.

A marketing Plan also is important to spread out the whole strategy of the company by identifying the best niche of the market to develop new products, new strategies of old products. Also a marketing Plan is valuable to make you to identify all your customers requirements and for becoming more profitable in business among other benefits.

ROE SMITHSON & ASOCIADOS is leader in investigation and marketing research in Chile and in Latin America. We are a company which runs marketing Plan to support all our customers´ strategy to become more profitable in business by focusing on customer needs and objective market and also on own resources.

Developing a marketing Plan is possible by using the techniques to collect data from the objective market in order to support all our clients in their Strategic Plan. Some of those techniques which support a marketing Plan are mystery shopping, on line interviews, focus group, face to face interviews, telephone interviews, all types of surveys, among others.

All markets are dynamics and never stable nowadays. From time to time, something happens in the niche market to be taken into consideration because affects the marketing Plan of the company. This is why a marketing Plan must be verified or crosschecked once in a while to be sure main strategy is still on and also to assure we are taking the right steps forward to meet all our goals.

For more information about ROE Smithson & Asociados and all about marketing Plan


Published by Roe Smithson & Asociados Ltda in Santiago Chile on 29 Sep 2011

Marketing Plan

Marketing PlanROE SMITHSON & ASOCIADOS use the best techniques to collect data from the market to support all clients in their Marketing Plan. Some of those techniques are mystery shopping, on line and face to face interviews, focus group, telephone interviews, all types of surveys, among others.

Once the information is collected, our professional team present all required reports to customers with all the key information of the objective market to support Marketing Plan.

ROE SMITHSON & ASOCIADOS is a recognized leader in investigation and marketing intelligence inSouth America.  We are a company focused on customer needs to support their Marketing Plan.

A Marketing Plan is a valuable tool for all customers to aim all resources in positioning their brand of the company and products, new strategies for new products and niches of market among other benefits. It is also important to make a Marketing Plan for developing new products to satisfy end users’ requirements and for becoming more profitable in business among other benefits.

A Marketing Plan is a way for customers to have guidance to maximize all resources of the company in a specific market determining goals and timing for getting those objectives. A Marketing Plan should be dynamic and be crosschecked constantly with the results to assure company is taking the right way to face the market needs. Otherwise, If results are not satisfactory, changes must be done to correct the goals of the Marketing Plan.

For more Information about the great experience of ROE SMITHSON & ASOCIADOS, Marketing Plan and all techniques to collect information from the market, do not hesitate to contact us anytime soon.


Published by Roe Smithson & Asociados Ltda in Santiago Chile on 15 Dec 2009

Telephone Interviews

telephone interviewsObtain fresh and unique information that cannot be gathered elsewhere 

Through telephone interviews an interviewer will contact people via a telephone call and ask the questions over the phone. These people may be contacted at random or you may target certain locations, customers, etc if your questionnaire is directed towards specific people or areas. Once again, the interviewer will record the answers to the questions as they ask them over the phone.

Telephone interviews report certain advantages for marketing research studies:

• Quick and easy to perform
• Can cover a wide region of the population
• Higher response to postal questionnaires (see c)

Telephone interviews may also have disadvantages, such as:

  • People do not often trust telephone interviews
  • Questionnaires have to be kept short to maintain interest and co- operation
  • Interviewees have little time to think
  • Expensive although the expense is usually less than personal interviews

The proper structure and development of a questionnaire for your telephone interviews may mean the difference to gain a response that can be used for an accurate analysis and constructive feed back.

Roe Smithson & Asociados Ltda uses the questionnaires to find people’s opinions on their existing or proposed products/services during telephone interviews, and then analyze the results. It will then be an important tool of market research to determine the following key points:

  • The likely performance of a product /service -demand
  • The buying behavior of customers
  • Customer attitudes towards existing or proposed products
  • Customer awareness of a product/service/business

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Published by Roe Smithson & Asociados Ltda in Santiago Chile on 19 Oct 2009

Market Research Methods

Market Research MethodsAlthough there are many ways to perform market research, most businesses use one or more of five basic methods: surveys, focus group, personal interviews, observation, and field trials.

Various market research methods are used to find out information about markets, target markets and their needs, competitors, market trends, customer satisfaction with products and services, etc. The type of data you need and how much money you’re willing to spend will determine which techniques you choose for.

Market research methods are divided into the following categories:

1. Questioning:

  • Qualitative marketing research – used for exploratory purposes. This method gathers non-numerical data from a relatively small number of participants. The data is not analyzed using statistical techniques, but summarized and interpreted by researchers. The most common methods employed in qualitative research are focus group interviews and in-depth interviews.
  • Quantitative marketing research – used to draw conclusions . It covers all projects in which numerical data is either directly aimed for or used in the process of providing final answers. A survey that asks a series of closed questions is a typical and probably most popular quantitative research method.

2. Observation:

  • Ethnographic studies – Examples include product-use analysis and computer cookie traces
  • Experimental techniques – Examples include purchase laboratories and test markets.

Specific market research methods are designed to balance data quality, direct costs, professional fees and timeframe. The methodology should take an approach that is replicable, manageable and as economical as possible given the research objectives.

Market research is an important tool that supports business decision making. Whether you’re deciding to expand internationally or create a new product, let Roe Smithson & Asociados Ltda help you gather the data you need to make your next business be a success.

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Published by Roe Smithson & Asociados Ltda in Santiago Chile on 31 Aug 2009

In Depth Interviews

in depth interviewsIn-depth interviews are often an initial part of the market research process that allows the researcher to understand issues in depth before moving onto quantification.

They are excellent for exploration and understanding the underlying motivations, beliefs, attitudes and feelings of respondents on a particular subject. They provide opportunities for probing deeper issues, uncovering hidden aspects of the subject and also allow flexible adaptation of the interview script.

As a one-to-one qualitative market research technique, Roe Smithson & Asociados Ltda uses the in-depth interview in both business to business and consumer market places to help understand opinions and perceptions. We have great experience in conducting in-depth market research face to face or telephone interviews with consumers or businesses.

Our in-depth interviews provide reliable research which is turned into practical and actionable business solutions, insightful recommendations and marketing/business strategies.

We take pride in being efficient and problem-focused, delivering solutions beyond diagnosis. We set out with a business perspective in mind and deliver actionable business recommendations.

Our fully equipped company allows us to carry out qualitative research and our skillfull representatives allow us to deliver the final product, fast, accurate and at very competitive prices.

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Published by Roe Smithson & Asociados Ltda in Santiago Chile on 11 Aug 2009

Market Consultant

marketing consultantIncrease your revenue and improve your overall sales and marketing strategy, our marketing consultant services help you find practical, proven ideas to increase sales and market your service or technical business more effectively.

You need our marketing specialist advice to improve your sales!

Our clients include national companies, service-focused businesses, professional services firms and technically trained sales teams from a range of service sectors.

Therefore, each of our clients have different needs and our work pattern varies to suit, as a marketing consultants Roe Smithson & Asociados Ltda addresses their specific sales and marketing requirements and help them attract more business.

We are a marketing consultant company that has understood from experience how important it is for you and your business to have accurate and current market information. We also know what strategies and tactics will be most effective in helping you generate leads, increase revenue and develop relationships. Roe Smithson & Asociados Ltda. provides professional help with:

  • Identifying potential customers & contacts
  • Market assessments and surveys
  • Identifying and researching competitors
  • Assessing price points
  • Promotional campaigns

Let us help you grow your businesses by developing marketing plan and sales processes that are integrated with business plans. You can count on our experience in the development of successful marketing strategies and solutions. Our marketing consultant can assess your company’s needs and desires and tailor a practical solution to meet your company’s goals.

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Published by Roe Smithson & Asociados Ltda in Santiago Chile on 04 Aug 2009

Market Research Services

Market Research ServicesRoe Smithson & Asociados Ltda provides marketing and market research services to businesses throughout Santiago, Chile – Lima, Perú – Santa Cruz, Bolivia, Sao Paulo, Brasil – Bogotá, Colombia – Montevideo, Uruguay – Buenos Aires, Argentina.

We can help clients develop better brands by enabling them to truly understand and connect with their key targets. The results of the market research services are designed to help make informed and profitable decisions every time.

Also, the comprehensive market research services to businesses are designed to be cost effective for everyone. The service is designed to ensure clients mazimize their investments in new services and markets as part of their strategy to provide cost efficiencies, helping clients to increase revenues and maximize profits. These services include:

  • One to one marketing consultancy sessions, either face to face or on the phone.
  • In-house team brainstorming sessions to kick-start your marketing planning.
  • Confidence to write your own marketing materials.
  • Confidence to build and manage your own website.
  • Market research with your clients including online surveys where appropriate.
  • Help using Microsoft Excel and PowerPoint packages to greatest effect.

Our clients may require a full service approach, including the initial proposal through to fieldwork and the delivery of the results, or they may require resources for a particular aspect of the project. Whichever, our company is happy to fit in with your individual requirements. The project management is conducted by experienced staff, ensuring projects are delivered on budget and on time, to the highest quality standards.

Roe Smithson & Asociados Ltda has a wide customer base due to our experience across a wide range of industry sectors and can apply research expertise to any sector of interest. Clients rate our professionalism, responsiveness, research designs, and results as tops.

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Published by Roe Smithson & Asociados Ltda in Santiago Chile on 10 Jul 2009

Secondary Source Investigation

Secondary Source InvestigationSecondary source investigation in market research involves collecting second-hand data from reports and studies carried out by government agencies, trade associations or other businesses within your industry.

Such reports are usually published in pamphlets, newsletters, trade publications, magazines, and newspapers. Secondary source investigation includes:

  • Public sources. These are usually free, often offer a lot of good information, and include government departments, business departments of public libraries, and so on.
  • Commercial sources. These are valuable, but usually involve cost factors such as subscription and association fees. Commercial sources include research and trade associations, banks and other financial institutions, and publicly traded corporations.
  • Educational institutions. These are frequently overlooked as valuable information sources even though more research is conducted in colleges, universities, and technical institutes than virtually any sector of the business community.

Marketers are attracted to secondary source investigation due to the time savings and potential cost savings in acquiring information, among other advantages this data offers to the marketer such as:

  • Ease of access – The Internet has certainly meant a change to secondary source investigation as research is accessed by offering convenience (e.g., online access from many locations) and generally standardized usage methods for all data sources.
  • Helps to clarify research question – Secondary research is often used prior to larger scale primary research to help clarify what is to be learned. For instance, a researcher doing competitor analysis, but who is not familiar with competitors in a market, could access secondary source investigation to locate a list of potential competitors.
  • Answers research question – As noted, secondary source investigation is often used to help set the stage for primary research. In the course of doing so researchers may find that the exact information they were looking for is available via secondary sources thus eliminating the need and expense to carrying out their own primary research.
  • Shows difficulties in conducting primary research – The originators of secondary source investigation often provide details on how the information was collected. This may include discussion of difficulties encountered. For instance, the secondary research may be a research report written by a large market research company. These types of reports often include a section discussing the procedures used to collect the data and within this may disclose problems in obtaining the data, such as a high percentage of people declining to take part in the research. After reading this the marketer may decide the potential information that may be obtained is not worth the potential difficulties in conducting the research.

Let Roe Smithson & Asociados Ltda present you several alternatives for locating good secondary source investigation.

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