Qualitative Market Research Analyst & Business Counseling

Obtain fresh and unique information that cannot be gathered elsewhere 

Through telephone interviews an interviewer will contact people via a telephone call and ask the questions over the phone. These people may be contacted at random or you may target certain locations, customers, etc if your questionnaire is directed towards specific people or areas. Once again, the interviewer will record the answers to the questions as they ask them over the phone.

Telephone interviews report certain advantages for marketing research studies:

• Quick and easy to perform
• Can cover a wide region of the population
• Higher response to postal questionnaires (see c)

Telephone interviews may also have disadvantages, such as:

• People do not often trust telephone interviews
• Questionnaires have to be kept short to maintain interest and co- operation
• Interviewees have little time to think
• Expensive although the expense is usually less than personal interviews

The proper structure and development of a questionnaire for your telephone interviews may mean the difference to gain a response that can be used for an accurate analysis and constructive feed back.

Roe Smithson & Asociados Ltda uses the questionnaires to find people’s opinions on their existing or proposed products/services during telephone interviews, and then analyze the results. It will then be an important tool of market research to determine the following key points:

• The likely performance of a product /service -demand
• The buying behavior of customers
• Customer attitudes towards existing or proposed products
• Customer awareness of a product/service/business

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In-depth interviews are often an initial part of the market research process that allows the researcher to understand issues in depth before moving onto quantification.

They are excellent for exploration and understanding the underlying motivations, beliefs, attitudes and feelings of respondents on a particular subject. They provide opportunities for probing deeper issues, uncovering hidden aspects of the subject and also allow flexible adaptation of the interview script.

As a one-to-one qualitative market research technique, Roe Smithson & Asociados Ltda uses the in-depth interview in both business to business and consumer market places to help understand opinions and perceptions. We have great experience in conducting in-depth market research face to face or telephone interviews with consumers or businesses.

Our in-depth interviews provide reliable research which is turned into practical and actionable business solutions, insightful recommendations and marketing/business strategies.

We take pride in being efficient and problem-focused, delivering solutions beyond diagnosis. We set out with a business perspective in mind and deliver actionable business recommendations.

Our fully equipped company allows us to carry out qualitative research and our skillfull representatives allow us to deliver the final product, fast, accurate and at very competitive prices.

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The CATI – Computer Assisted Telephone Interview- procedure used by  Roe Smithson & Asociados Ltda  is a rising quantitative research method for data collection.

It is a highly standardized method of telephone interviewing, in which the interviewers read off the questions from a computer screen and type the answers directly into the computer as they proceed with the questioning. For many years now, telephone interviews have played a greater role in market research than face-to-face interviews. Some of the advantages of CATI interviews are:

• Shorter field times
• Lower cost
• Higher sample exhaustion due to repeated contact attempts
• Better interviewer control
• Less error-prone due to omission of the data-recording phase after the interview
• Chance to react to weaknesses in the data collection method during the field period

CATI interviews are particularly suitable for:

• Highly standardized surveys
• Surveys that would normally be limited or not possible at all with the conventional paper-and-pencil method due to complicated filtering
• Studies with a very small and precisely-defined gross sample, as the system always stores the reaction to a successful connection and relays the telephone numbers back to the individual work stations after a predefined period of time
• Surveys with complex quota samples, which are continually checked by the system
• Studies with difficult target groups that can be contacted via CATI at less cost and more specification

Roe Smithson & Asociados Ltda provides its clients an extremely cost-effective CATI interview method that assures them fast, accurate and usable market research.

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