Archive for the 'Surveys' Category

Published by Roe Smithson & Asociados Ltda in Santiago Chile on 29 Jan 2019


SurveysSurveys, interviews, focus group, blind client, among others, are part of the array of data collecting techniques. Roe Smithson & Asociados is a consulting company located in Chile, bilingual Spanish and English, dedicated to providing market investigation in the region by using the effective techniques of surveys, as well as others, to feed the Business Plan of all our customers.


Surveys and other collecting techniques gather all the required information of the niche of market, either qualitative or quantitative, to make the Business Plan of our customers. By way of their expertise in the market of the region, Roe Smithson and Asociados of Chile provides market investigation and workable and innovative techniques of collecting data, like surveys and others, to have all the true available data of the market.

Roe Smithson & Asociados offers marketing consulting in the region by providing market research and consulting in Lima, Peru; La Paz, Bolivia; Bogota, Colombia; Montevideo, Uruguay; Buenos Aires, Argentina; Sao Paulo, Brazil; among others, with outstanding success. In addition, we stand out as supplier by providing the surveys and other collecting techniques which are the base of the Business Plans of all our customers in the region.


Ourseasoned group of professionals is trained in the technique of conducting surveys with great success. There are different kinds of surveys that apply for the marketing activities: surveys by phone, online surveys, face to face surveys, customer satisfaction studies and others. Either for small and medium companies, but also for large ones, Surveys are an effective way to have the true data of the niche of the market to feed the Business Plan.


Published by Roe Smithson & Asociados Ltda in Santiago Chile on 17 Oct 2017


Surveys are one of the most effective ways of collecting data from your niche market nowadays. For making a Business Plan, the first step, is to collect information from the market, either qualitative or quantitative, in order to feed the commercial strategies which consequently will be part of the Business Plan of any company. Now, in addition to this, an expert should be hired to run the collecting techniques.


Roe Smtihson & Asociados in Chile is a business consulting company, bilingual Spanish and English, dedicate to provide surverys and data collecting techniques to the market with outstanding success. Our expertise and knowledge allow us to offer valuable information that our customers need to run their Business Plan with pertinent and true data of their niche market.

In essence, Roe Smithson & Asociados provides market investigation studies and is specially focused on small and medium companies. Likewise, our seasoned and professional team is available to you by offering the required Business Plan.


There are several classes of surveys that will efficiently collect information about your niche market. We can point surveys by phone, customer satisfaction studies, employee opinion surveys, online surveys, face to face surveys and others. All of the surveys go behind the same goal: collecting true data from the market in order to feed the Business Plan of all our customers.

The surveys are one of the techniques Roe Smithson & Asociados use frequently to have true data and feed the Business Plan of all our customers in Chile, our domestic market, and beyond the boundaries, in South America in Peru, Bolivia, Colombia, Uruguay, Argentina, Brazil and others.


Published by Roe Smithson & Asociados Ltda in Santiago Chile on 09 Apr 2011


Surveys are one the best way to collect strategic information from any market.

It is valuable to identify market behavior in terms of perception of products and companies, top of mind, reception of new products or players, key variable to take into account before moving on it, among other necessary and pertinent information to determine and support customer´s Strategic Plan.

ROE provide you outstanding market research surveys, employee opinion surveys, customer satisfaction studies, among other large array of market services to support customers. We also offer other services such as questionnaire design, survey programming, survey hosting, project administration, comprehensive data analysis, among other important issues.

Surveys can take place using some simple methods such as face to face interview or via telephone. Likewise, Internet or E mail is used to have quick answers from end users. On the other hand, it is also important to appoint Focus Group where have seat a representative sample of the objective market to define key trends and strategic information.

In ROE, our well trained staff can offer a complete portfolio of surveys at affordable costs.Those surveys are tailor made because we provide the best technique based on customer expectations and objective market. Our technical and professional team, with more than a decade of experience, is dedicated in giving our customer solutions to their market inquires and valuable information to run businesses and increase productivity.

For more information regards ROE Smithson & Asociados Ltda., and specially their surveys as a way to support strategic planning, do not hesitate to contact us anytime to get further details by clicking  HERE.

Mystery Shopping

Published by Roe Smithson & Asociados Ltda in Santiago Chile on 19 Oct 2009

Market Research Methods

Market Research MethodsAlthough there are many ways to perform market research, most businesses use one or more of five basic methods: surveys, focus group, personal interviews, observation, and field trials.

Various market research methods are used to find out information about markets, target markets and their needs, competitors, market trends, customer satisfaction with products and services, etc. The type of data you need and how much money you’re willing to spend will determine which techniques you choose for.

Market research methods are divided into the following categories:

1. Questioning:

  • Qualitative marketing research – used for exploratory purposes. This method gathers non-numerical data from a relatively small number of participants. The data is not analyzed using statistical techniques, but summarized and interpreted by researchers. The most common methods employed in qualitative research are focus group interviews and in-depth interviews.
  • Quantitative marketing research – used to draw conclusions . It covers all projects in which numerical data is either directly aimed for or used in the process of providing final answers. A survey that asks a series of closed questions is a typical and probably most popular quantitative research method.

2. Observation:

  • Ethnographic studies – Examples include product-use analysis and computer cookie traces
  • Experimental techniques – Examples include purchase laboratories and test markets.

Specific market research methods are designed to balance data quality, direct costs, professional fees and timeframe. The methodology should take an approach that is replicable, manageable and as economical as possible given the research objectives.

Market research is an important tool that supports business decision making. Whether you’re deciding to expand internationally or create a new product, let Roe Smithson & Asociados Ltda help you gather the data you need to make your next business be a success.

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Published by Roe Smithson & Asociados Ltda in Santiago Chile on 10 Jul 2009

Secondary Source Investigation

Secondary Source InvestigationSecondary source investigation in market research involves collecting second-hand data from reports and studies carried out by government agencies, trade associations or other businesses within your industry.

Such reports are usually published in pamphlets, newsletters, trade publications, magazines, and newspapers. Secondary source investigation includes:

  • Public sources. These are usually free, often offer a lot of good information, and include government departments, business departments of public libraries, and so on.
  • Commercial sources. These are valuable, but usually involve cost factors such as subscription and association fees. Commercial sources include research and trade associations, banks and other financial institutions, and publicly traded corporations.
  • Educational institutions. These are frequently overlooked as valuable information sources even though more research is conducted in colleges, universities, and technical institutes than virtually any sector of the business community.

Marketers are attracted to secondary source investigation due to the time savings and potential cost savings in acquiring information, among other advantages this data offers to the marketer such as:

  • Ease of access – The Internet has certainly meant a change to secondary source investigation as research is accessed by offering convenience (e.g., online access from many locations) and generally standardized usage methods for all data sources.
  • Helps to clarify research question – Secondary research is often used prior to larger scale primary research to help clarify what is to be learned. For instance, a researcher doing competitor analysis, but who is not familiar with competitors in a market, could access secondary source investigation to locate a list of potential competitors.
  • Answers research question – As noted, secondary source investigation is often used to help set the stage for primary research. In the course of doing so researchers may find that the exact information they were looking for is available via secondary sources thus eliminating the need and expense to carrying out their own primary research.
  • Shows difficulties in conducting primary research – The originators of secondary source investigation often provide details on how the information was collected. This may include discussion of difficulties encountered. For instance, the secondary research may be a research report written by a large market research company. These types of reports often include a section discussing the procedures used to collect the data and within this may disclose problems in obtaining the data, such as a high percentage of people declining to take part in the research. After reading this the marketer may decide the potential information that may be obtained is not worth the potential difficulties in conducting the research.

Let Roe Smithson & Asociados Ltda present you several alternatives for locating good secondary source investigation.

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Published by Roe Smithson & Asociados Ltda in Santiago Chile on 10 Jul 2009


surveyMarket and survey researchers perform research to find out how well the market will receive products, services, and ideas. Such research may include planning, implementing, and analyzing surveys to determine the needs and preferences of people.

Market research analysts devise methods and procedures for obtaining the data they need. Often, they design surveys to assess consumer preferences through Internet, telephone, or mail responses.

They conduct some surveys as personal interviews, going door-to-door, leading focus group discussions, or setting up booths in public places. Trained interviewers usually conduct the surveys under the market research analyst’s direction.

Survey researchers also gather information about people and their opinions, but they focus exclusively on designing and conducting surveys. The surveys collect information that is used in performing research, making fiscal or policy decisions, measuring the effectiveness of those decisions, or improving customer satisfaction.

Survey researchers may use a variety of mediums to conduct surveys, such as the Internet, personal or telephone interviews, or questionnaires sent through the mail. They also may supervise interviewers who conduct surveys in person or over the telephone. They design surveys in many different formats, depending upon the scope of their research and the method of collection.

Roe Smithson & Asociados Ltda provides high-quality survey research including market research surveys, employee opinion surveys, and customer satisfaction studies. We offer a wide range of services including questionnaire design, survey programming, survey hosting, project administration, and comprehensive data analysis and reporting services.

We can supply survey and research services for your specific market sector. Our skillful staff includes database administrators who can provide a full range of custom survey solutions at affordable prices. A technical team with decades of market research experience carry out the programming and managing of survey research projects from end-to-end.

We are committed to working in partnership with our clients, and to providing total customer satisfaction. Contact us.