competitive intelligenceCompetitive intelligence is a structured approach to gathering, analyzing and communicating data to make informed business decisions. The data that is obtained can be collected from publicly available published sources -primary- or human sources -secondary-.

As a business, you want to stay competitive. In order to do this, you need to constantly analyze the existing market for any relevant changes. As a business owner, the information you find and interpret is essential to your survival.

In order for you to be successful, you need to adapt to any changes in the market or else you could lose money. As a result, competitive intelligence is a key discipline in enabling company’s preserves and expand competitive advantage in their business environment.

At Roe Smithson & Asociados Ltda we provide the robust competitive intelligence your company needs to take strategic and tactical business decisions confidently. We explore and analyze your competitors’ strengths and weaknesses, including overall performance, organization, sales and marketing activity, customer reputation, pricing and product portfolio.

We offer the expertise and knowledge to help your company develop proficiency in competitive intelligence as well as business intelligence. We look forward to helping our clients improve their performance by making better decisions through the application of solid intelligence on their markets and competitors. When we help companies establish competitive intelligence capabilities our work translates into bottom-line gains for our clients.

Our intelligence assignments and capabilities cover a wide range of topics, and the components of our work in this area include:

  • Best practice development
  • Benchmarking and evaluation
  • Performance measurement and comparison
  • Sales tactic development
  • Long term and strategic planning
  • Hot topic tracking
  • How-to-sell-against tactical support material
  • Trend analysis and forecasting

Contact Us