Archive for the 'Data Base Development' Category

Published by Roe Smithson & Asociados Ltda in Santiago Chile on 10 Mar 2009

Competitive Intelligence

competitive intelligenceCompetitive intelligence is a structured approach to gathering, analyzing and communicating data to make informed business decisions. The data that is obtained can be collected from publicly available published sources -primary- or human sources -secondary-.

As a business, you want to stay competitive. In order to do this, you need to constantly analyze the existing market for any relevant changes. As a business owner, the information you find and interpret is essential to your survival.

In order for you to be successful, you need to adapt to any changes in the market or else you could lose money. As a result, competitive intelligence is a key discipline in enabling company’s preserves and expand competitive advantage in their business environment.

At Roe Smithson & Asociados Ltda we provide the robust competitive intelligence your company needs to take strategic and tactical business decisions confidently. We explore and analyze your competitors’ strengths and weaknesses, including overall performance, organization, sales and marketing activity, customer reputation, pricing and product portfolio.

We offer the expertise and knowledge to help your company develop proficiency in competitive intelligence as well as business intelligence. We look forward to helping our clients improve their performance by making better decisions through the application of solid intelligence on their markets and competitors. When we help companies establish competitive intelligence capabilities our work translates into bottom-line gains for our clients.

Our intelligence assignments and capabilities cover a wide range of topics, and the components of our work in this area include:

  • Best practice development
  • Benchmarking and evaluation
  • Performance measurement and comparison
  • Sales tactic development
  • Long term and strategic planning
  • Hot topic tracking
  • How-to-sell-against tactical support material
  • Trend analysis and forecasting

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Published by Roe Smithson & Asociados Ltda in Santiago Chile on 24 Feb 2009

Data Base Development

data base developmentCapturing the right data from your customers and using this data to your company’s benefit is essential for all types of core businesses.The results of Data Base Development will be:

  • Increased profit to your business
  • Higher business efficiency
  • More informed and dynamic sales force
  • Updated marketing statistics about your business
  • Improved supplier statistics
  • Media statistics

It is our idea that a tailored solution, unique to the client’s particular market, requirements and systems will certainly give any business the leading edge in their particular market. Data base development in South America is a valuable resource that allows businesses to address their most important challenges first, and immediately respond to a changing commercial environment.

Our company’s main goal is to empower your company to control and optimize the use of your data. Roe Smithson & Asociados Ltda skilled staff of data base development in South America will work with you to help optimize your business opportunities. It means we will assist you at all stages from assessing the objectives, specifying a database design, managing the implementation and maintaining the database on a daily basis.

Make the most of our vast experience in data base development designing, building and hosting complex marketing databases. After having looked at your Database Development needs, Roe Smithson & Asociados Ltda will help you design and implement a strong custom database system.

Let us merge all your data into a a consistent format to make it easily accessible and functional for a variety of marketing purposes. This resulting single view will provide a more complete, up-to-date picture of each individual customer, enabling you to maximize your marketing potential.

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