Archive for the 'Business counseling' Category

Published by Roe Smithson & Asociados Ltda in Santiago Chile on 22 Dec 2008

Quantitative Marketing Research

quantitative market researchRoe Smithson & Asociados Ltda  implements the strongest quality controls in quantitative market research, using online, phone and postal data collection methods. Our technology is the most updated and versatile available, and includes advanced online reporting as well as IVR, CATI, and mobile data collection.

Whether you need quantitative or qualitative market research, like online focus groups or bulletin boards, a simple and speedy field survey, or a complex survey with skips, branches and rotations, we have a solution to meet your needs.

Our thought-leading approach provides key knowledge for product development and marketing strategy. Our interviewers are trained to standards that meet rigorous ISO 9001 criteria. We offer our clients a number of benefits:

  • High level of data accuracy through live validation, navigation and routing
  • Real time reporting and effective quota management
  • Ability to enhance or adapt questionnaires quickly
  • Increased productivity resulting in a competitive pricing model

Our main market research services include both consumer and business-to-business research, utilizing the following methodologies:

• Face-to-Face Interviewing (In-Home/Street/In-Store/Exit)
• Hall Tests
• Telephone Interviewing (CATI)
• Postal and Self-Completion
• Online Research (web surveys utilizing panel respondents or online customer surveys)
• Desk Research
• Data Processing, Data Tabulations
• Statistical Analysis, Interpretation & Reporting

Leading companies benefit from our insight into their business sector and our expertise. Get in touch to find out how we can help your business.

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Published by Roe Smithson & Asociados Ltda in Santiago Chile on 01 Dec 2008


geomarketingGeo-Marketing is a rather new discipline within Marketing-Analysis. It is a powerfull recently developed scientific methodology which allows decision makers to visualise marketing strategies and discover those areas that are most likely to produce results.

Geographic information is used in the process of planning and implementation of marketing activities.

Geo-Marketing takes a deep look at peculiarities of a specific geographic area and tries to incorporate the conclusions into the design of a marketing activity by tailoring it to the very needs of this area. To achieve this goal, Geo-Marketing uses GIS (geographic information systems) and data with a geographical context. 

Geo-Marketing is an excellent tool for displaying data that has a geographical context; it can open access to a completely new universe of Marketing activities based on geographic information. Use Geo-Marketing as an instrument for customer loyalty, acquiring new customers and location planning.

Marketing and geography leads to a whole system and provides adequate tools to analyse the socioeconomic reality with the help of cartography, computering and statistics.This is geomarketing, a new big tool which solves some critical retailing location problems, which are often overlooked and can be defined as “Who buys where?”

Roe Smithson & Asociados Ltda. will help you to easily turn your business information into maps, sort data the way you need (geographic or tabular), visualize them into thematic maps or export them into external custom documents. It will allow you to optimize future business decisions, advertising campaigns, new stores localization, customers allocation.

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Published by Roe Smithson & Asociados Ltda in Santiago Chile on 24 Aug 2008

Business Counseling

business counselingRoe Smithson & Asociados Ltda. helps businesses of any size and complexity such as established firms, high-growth companies, and start-up businesses meet today’s challenges, manage change, and plan for the future in a timely and cost-effective manner.

We do this by providing one-on-one business confidential counseling. We are strongly committed to providing the highest quality advice and business counseling to our growing number of clients. During the  initial couseling session the consultant identifies or defines the direction the client would like to pursue and/or the problem areas and determines the appropriate course of action to pursue.

By means of business counseling we help our clients address financing, marketing plan, human resources, operations, business planning, strategy issues as well as feasibility assessment.
We also offer specialized market development assistance in international business development and exporting, and technology development and commercialization. These business counseling services are specifically designed to aid growing companies in expanding their markets and increasing competitiveness. We provide efficient and cost-effective services, and we are highly responsive to all our clients’ pressing needs and concerns.

We help you succeed by turning your business ideas into practical realities. All client information is held in strict confidence. We assist you in managing change within your organization with customized and effective finite strategies and solutions suited to meet your company’s individual needs. Our expertise is to give practical business counseling for all phases of a business entity’s life cycle including, but not limited to, data base development in South America, strategic planning, structuring, negotiating and documenting complex commercial transactions, joint ventures and strategic partnerships, protecting intellectual property, employment matters, resolving internal disputes, and mergers, acquisitions, sales of businesses, and reorganizations.

Business counseling serves all the possible needs a company or entrepreneurs are likely to have, ranging from bookkeeping and tax planning to developing a customized business plan. We can help you understand the competitive nature of the marketplace and what it will take for your business to compete successfully.

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