Qualitative Market Research Analyst & Business Counseling

Strategic marketing is more important than ever as companies face new challenges. Competition has increased through deregulation and globalization.

Gain market and competitor knowledge before investing in the market. Benchmark your own company performance.

We are a specialist strategic marketing consultancy whose purpose is to help business owners and managers achieve their marketing and business development objectives.  At Roe Smithson & Asociados Ltda we enable our clients to:

• Identify and capitalize on market opportunities
• Stay ahead of competitors
• Optimize propositions

Our approach as a strategic marketing consultant is to enable our customers to build their sales and profitability based on a marketing strategy that is focused on developing a sustainable relationship with their customers. We work closely with our clients to create and deliver essential advantage.

As a specialist strategic marketing consultant we are able to flex the service we provide dependant upon your needs. We provide a full service that creates winning marketing strategies to exceed your business objectives. We use the latest tools and techniques to rapidly resolve problems, explore and develop opportunities cost and time efficiently. 

Our job is not only to research and evidence new opportunities and the best way forward, but we also work in implementing operational marketing and business development. We count on a strategic marketing methodology that is unique and highly succesful.

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Although there are many ways to perform market research, most businesses use one or more of five basic methods: surveys, focus group, personal interviews, observation, and field trials.

Various market research methods are used to find out information about markets, target markets and their needs, competitors, market trends, customer satisfaction with products and services, etc. The type of data you need and how much money you’re willing to spend will determine which techniques you choose for.

Market research methods are divided into the following categories:

1. Questioning:

• Qualitative marketing research – used for exploratory purposes. This method gathers non-numerical data from a relatively small number of participants. The data is not analyzed using statistical techniques, but summarized and interpreted by researchers. The most common methods employed in qualitative research are focus group interviews and in-depth interviews.
• Quantitative marketing research – used to draw conclusions . It covers all projects in which numerical data is either directly aimed for or used in the process of providing final answers. A survey that asks a series of closed questions is a typical and probably most popular quantitative research method.

2. Observation:

• Ethnographic studies – Examples include product-use analysis and computer cookie traces
• Experimental techniques – Examples include purchase laboratories and test markets.

Specific market research methods are designed to balance data quality, direct costs, professional fees and timeframe. The methodology should take an approach that is replicable, manageable and as economical as possible given the research objectives.

Market research is an important tool that supports business decision making. Whether you’re deciding to expand internationally or create a new product, let Roe Smithson & Asociados Ltda help you gather the data you need to make your next business be a success.

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