Qualitative Market Research Analyst & Business Counseling

Focus Group is a very valuable technique to collect important data of the objective market. A Focus Group is a small sample of the market with members who represent their role in order to know in advance market behavior of players and also trends of the market among some other important information.

At ROE SMITHSON & ASOCIADOS in Chile, a well recognized company with broad experience in marketing research and business counseling, not only in Chile but some other countries in South America such as Brazil and Colombia among others, know how to build a Focus Group to measure and figure market variables.

Building a Focus Group is made by selecting specialized personnel of certain characteristics such as ages, men and women with specific profiles and different social economical levels to have the broadest sample of the society as possible and generates an important input from the objective market.

There are three steps to lead a Focus Group such as Conceptualization, Interview and finally, Analysis and Report. First of all, conceptualization means definition of a target and development of a plan. Secondly, interview includes development of questions, skills and participants. And finally, third, Analysis and Report, includes evaluating and presentation of results and analysis of the collected data.

Focus Group is a powerful tool to figure out and test valuable market information to be shared in Focus Group sessions. Focus Group sessions are taken place in Gessel chamber and in Focus groups room. Bottom line, a Focus Group is an important mean to figure objective market information and design new strategies to achieve goals and increase profitability of the business.

For more information about ROE Smithson & Asociados and all about Focus Group in Chile

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A Marketing Plan is a very important way to know market trends, customer behaviors, new players, threatens, opportunities, weakness, strengths, among other variables which gives you key information about your objective market to run your Strategic Plan.

A marketing Plan also is important to spread out the whole strategy of the company by identifying the best niche of the market to develop new products, new strategies of old products. Also a marketing Plan is valuable to make you to identify all your customers requirements and for becoming more profitable in business among other benefits.

ROE SMITHSON & ASOCIADOS is leader in investigation and marketing research in Chile and in Latin America. We are a company which runs marketing Plan to support all our customers´ strategy to become more profitable in business by focusing on customer needs and objective market and also on own resources.

Developing a marketing Plan is possible by using the techniques to collect data from the objective market in order to support all our clients in their Strategic Plan. Some of those techniques which support a marketing Plan are mystery shopping, on line interviews, focus group, face to face interviews, telephone interviews, all types of surveys, among others.

All markets are dynamics and never stable nowadays. From time to time, something happens in the niche market to be taken into consideration because affects the marketing Plan of the company. This is why a marketing Plan must be verified or crosschecked once in a while to be sure main strategy is still on and also to assure we are taking the right steps forward to meet all our goals.

For more information about ROE Smithson & Asociados and all about marketing Plan

DO NOT HESITATE TO CONTACT US IMMEDIATELY BY CLICKING HERE