Qualitative Market Research Analyst & Business Counseling

Retail market analysis seeks to identify market trends in local and regional retail sectors using detailed demographic and retail sales data on local communities. Its goal is to provide relevant information and analysis that can be used as input into economic development strategies for local communities.

Our reports on market analysis of a retail offer insight into key trends and developments affecting the industry. We provide reports that examine all retail channels to provide sector insight.

Channels include supermarkets, department stores, food retailers, health and beauty retailers, clothing and footwear retailers, home furniture and household goods retailers, durable goods retailers, and leisure and personal goods retailers.

There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of alternative selling channels (kiosks, homeshopping, internet retailing, service stations, vending and direct selling, as available).

Make the most of our reports that provide in-depth strategic analysis of individual markets as well as profiles of the leading and emerging companies operating at national level, as well as detailed assessments of the strengths, weaknesses, strategies and market position of leading international players in the retailing industry.

The market analysis of a retail includes research on statistics on the retail industry:

• Analyze retail sales by sector and type of outlet
• Identify the leading retailers by sector
• Assess developments in retail infrastructure and alternative selling channels
• Get coverage of sectors including: food, health and beauty, clothing and footwear, durable goods, household goods, furniture, leisure goods
• Future development of the market

Retail market analysis focuses on competition from existing and future stores. Roe Smithson & Asociados Ltda also throws light on all aspects of market analysis of a supermarket. This report provides with detailed analysis of factors that are propelling the industry, plus the opportunities and challenges in the market. The report includes PEST Analysis of the industry. This report also helps the investors to identify the different consumer classes served by different supermarkets in your area.

We offer you market research, industry analysis, corporate profiles, and decision makers at Roe Smithson & Asociados Ltda, where you get the competitive intelligence you need to fully understand business trends, technologies, markets, finances and the leading companies.

To obtain the retail market analysis customized for your area, contact us

Market segmentation is the process of partitioning markets into groups of potential customers with similar needs or characteristics who are likely to exhibit similar purchase behavior.

Market segmentation requires a major commitment by management to customer-oriented planning, research, implementation and control.

There are four major benefits of market segmentation analysis and strategy:

• Designing responsive products to meet the needs of the marketplace.
• Developing effective and cost-efficient promotional tactics & campaigns.
• Gauging your company’s market position — how your company is perceived by its customers and potential customers relative to the competition.
• Fine-tuning current marketing strategies

A three-step process is used to develop a market segmentation strategy: 

1. Segment Identification — determining a given number of homogeneous market segments based on selected segmentation variables and criteria. Segments should be customer-focused, a justifiable size, distinguishable, accessible, accountable & profitable.
 
2. Market Selection — selecting one or more groups to target for marketing activity. You must make strategic choices based on customer needs, competitive opportunities, corporate objectives, and your firm’s financial, technical and marketing resources.
 
3. Positioning — carving out a market niche for your firm. This may be accomplished by searching out unique marketing advantages, seeking new market segments that competitors are not cultivating, or developing new approaches to old problems.

The certified professionals of Roe Smithson & Asociados Ltda with expertise in Business and Marketing will be pleased to provide you with our high quality services.

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Roe Smithson & Asociados Ltda  implements the strongest quality controls in quantitative market research, using online, phone and postal data collection methods. Our technology is the most updated and versatile available, and includes advanced online reporting as well as IVR, CATI, and mobile data collection.

Whether you need quantitative or qualitative market research, like online focus groups or bulletin boards, a simple and speedy field survey, or a complex survey with skips, branches and rotations, we have a solution to meet your needs.

Our thought-leading approach provides key knowledge for product development and marketing strategy. Our interviewers are trained to standards that meet rigorous ISO 9001 criteria. We offer our clients a number of benefits:

• High level of data accuracy through live validation, navigation and routing
• Real time reporting and effective quota management
• Ability to enhance or adapt questionnaires quickly
• Increased productivity resulting in a competitive pricing model

Our main market research services include both consumer and business-to-business research, utilizing the following methodologies:

• Face-to-Face Interviewing (In-Home/Street/In-Store/Exit)
• Hall Tests
• Telephone Interviewing (CATI)
• Postal and Self-Completion
• Online Research (web surveys utilizing panel respondents or online customer surveys)
• Desk Research
• Data Processing, Data Tabulations
• Statistical Analysis, Interpretation & Reporting

Leading companies benefit from our insight into their business sector and our expertise. Get in touch to find out how we can help your business.

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TAKE ADVANTAGE OF THE BENEFITS THAT A RETAIL RESEARCH KPI STUDY WILL BRING TO IDENTIFY THE KEY PERFORMANCE INDICATORS FOR YOUR BUSINESS

With a Retail Research KPI study you will obtain the tools to determine if your Business is running efficiently.  The information collected during a Retail KPI Research study will contribute the key factors that affect the performance of your Business and will assist you in taking more informed decisions regarding the services, administration, location and use of your company’s resources. When the Retail Research KPI study is followed by the appropriate implementation of a marketing strategy, you will obtain the parameters that will facilitate the evaluation of your strategy and measuring of results to obtain the best use of the recourses available and increase the rentability of your Business.

By implementing a Retail Research KPI study in your Business you will obtain a clear appreciation of the key performances of your operations day by day. The KPI, Key Performance Indicators, are a fundamental tool for the successful Management and organization of the available resources in your Business.

With the most advanced methods in Marketing Analysis of a Retail establishment, ROE SMITHOSN & ASOCIADOS in Santiago, Chile is your expert in the detailed and in depth evaluation of the supply chain and distribution channels in Chile. We have extensive experience in the correct implementation of the most modern marketing techniques and marketing analysis of a supermarket including the use of Mystery Shopper. In a retail business and those establishments where clients receive direct attention, a study of the supply chain and distribution channels will result in identifying the KPI, key performance indicators, that will assist your business in determining:

• The optimum level of inventory to maintain
• Guidelines to monitor the daily operation of your traditional distribution channel
• Areas where is necessary to improve
• Distribution of the responsibilities to optimize tasks
• Critical factors for the correct management of the supply chain
• Opportunities for marketing promotions
• Strategies in the sale point that will improve the profits and productivity of your business

Additionally, a Retail Research Study KPI will allow you to simulate necessary measures before implementing any change. This is of great value to determine the possible difficulties and problems before they occur. The study of the KPI Sale factors is a powerful tool for improving the profits in your business. Our highly qualified staff has proven experience in the development of Retail Research KPI studies in a wide range of business.

Allow us to show you the benefits in profitability and increased productivity for your business with the use of a Retail Research Study KPI and the optimum market strategy. Send us an Email or Contact us to learn more about the advantages for your Business of a Retail Research Study – KPI!

Geo-Marketing is a rather new discipline within Marketing-Analysis. It is a powerfull recently developed scientific methodology which allows decision makers to visualise marketing strategies and discover those areas that are most likely to produce results.

Geographic information is used in the process of planning and implementation of marketing activities.

Geo-Marketing takes a deep look at peculiarities of a specific geographic area and tries to incorporate the conclusions into the design of a marketing activity by tailoring it to the very needs of this area. To achieve this goal, Geo-Marketing uses GIS (geographic information systems) and data with a geographical context. 

Geo-Marketing is an excellent tool for displaying data that has a geographical context; it can open access to a completely new universe of Marketing activities based on geographic information. Use Geo-Marketing as an instrument for customer loyalty, acquiring new customers and location planning.

Marketing and geography leads to a whole system and provides adequate tools to analyse the socioeconomic reality with the help of cartography, computering and statistics.This is geomarketing, a new big tool which solves some critical retailing location problems, which are often overlooked and can be defined as “Who buys where?”

Roe Smithson & Asociados Ltda. will help you to easily turn your business information into maps, sort data the way you need (geographic or tabular), visualize them into thematic maps or export them into external custom documents. It will allow you to optimize future business decisions, advertising campaigns, new stores localization, customers allocation.

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There are two ways to look at the process of market research: From a business standpoint, market research is a way to get answers to important questions before investing a lot of time and money creating a new product or service.

From a consumer standpoint, there are many people who enjoy being a part of the market research process. And they can even make a little money by participating in focus groups and surveys.

There really are only two ways to answer marketing questions ahead of time. You can find out directly or indirectly.

Directly : To find out if people like a specific idea, it is necessary to talk to people and see what they are thinking and feeling. The the many different ways to reach people include:

• Calling people on the phone
• Talking to people face to face
• Sending an e-mail
• Sending a letter through the mail
• Assembling people in a group and talk to them

No matter which technique is being used for market research, the goal is to ask a set of questions and get back: A) a set of answers to the questions, and B) new ideas. Part B is important. In many cases you learn things that you never thought about by talking to people.

Indirectly: The indirect way to learn about the marketplace is to look at what’s already out there. How many companies are making a competing product? What are their products like? How do they market them? The fact that there is a competing product tells you that there are some customers out there, and you can access your competitor’s market research by looking at the products your competitor is producing. Assuming, that is, that the competitor did any market research.

Normally a set of questions come up that help you understand how the audience is thinking and feeling about a product. The goal of all of these questions is to gain intimate knowledge of the customers. It is important to know exactly what they are thinking and feeling, and why. Once there’s a list of questions, the job is to figure out the best way to ask them.

With effective market research, it is possible to determine the need for a product or a service, a product’s likelihood to sell, target-market demographics, and desirable store locations. There are numerous ways to uncover this information, from online research to focus groups to counting customers.

The market research  Roe Smithson & Asociados Ltda. carries out offers your business to stay in the loop, keeping in touch with the wants and needs of potential consumers. It can halt production of a product that the public shows little or no interest in, or change it, improve it, or lower the price as necessary based on market research information.

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