Qualitative Market Research Analyst & Business Counseling

ROE SMITHSON & ASOCIADOS is a well recognized company in Chile, bilingual (English/Spanish), in investigation and Market Research in South America.  We are a company with strong leadership that customers can trust on to run their marketing investigation to support their Strategic Plan for positioning their brand, products, new strategies for new and current products and markets among other benefits.

We provide the best in Market Research in South America. We have services in countries such as Chile, Peru, Bolivia, Colombia, Brasil, Uruguay, Argentina and some others countries very soon, to support all our customers to know their threats, opportunities, strengths and weaknesses, and also for their competitors, in their market.

ROE use the best techniques to collect data from the market to support Market Research in South America. Some of those techniques can be appointed here such as mystery shopping, on line and one-on-one interviews, focus group, telephone interviews, all types of surveys, among others.

Market Research in South America is the best way for all customers to know key variables of their segment of the market they are in. This investigation is very important for them to decide what to do about strategies for coming promotions, opening new markets, developing new products to satisfy end users´ requirements and for becoming more profitable in the line of business among other benefits.

For more Information about ROE SMITHSON & ASOCIADOS and all regards Market Research in South America and also all of the techniques to collect information from the objective market, do not hesitate to contact us anytime soon just by clicking HERE.

In Roe Smithson & Asociados, we support our customers to spread out their strategy into any specific market, making a reliable market segmentation based on our information, our experience and our techniques to increase financial reports.

Market segmentation is very important to define targets and resources to enter into a new market or to actual market with new products to have the best opportunity to achieve strategic goals.

It is also important to make market segmentation in order for our customers to maximize chances and resources to know in advance what specific market they are going into participate to have the highest probability to succeed.

Roe Smithson & Asociados Ltda. is a very recognized bilingual English-Spanish market research company with operations in Chile, Colombia, Peru, Bolivia, Brazil, Uruguay and Argentina.  Market research is presented to our customers in qualiltative and quantitative figures for them to make their minds easier with proper market information such as market segmentation.

For customers, market segmentation is key information to run Strategic Plan and ROE has the experience and knowledge to collect the information required to determine what segment is appropriated for any customer to go into it and offer their services, products, materials, promotions, publicity, among others.

For more information about Roe Smithson & Asociados and the portfolio about market research and consultant either in Chile or any other country in South America and all techniques to collect market data and very particularly all about market segmentation, please, do not hesitate to contact us anytime by clicking HERE.

Understading market penetration as the depth of sales of a particular product in a given market, the deeper the penetration, the higher the volume of product sales.

The term market penetration is often used to measure the level of success a new product or service has achieved. Cutting prices, increasing advertising, obtaining better store or shelf positions for their products, or innovative distribution tactics are some market penetration strategies.

Roe Smithson & Asociados Ltda will assist you in researching and choosing an effective method to identify new segments that can be penetrated in the markets you wish to penetrate. The market penetration strategy will be analyzed and chosen after you and your company:

• Understand your customers, their needs, and their intentions.
• Decipher the search patterns to reveal new markets left untapped by yourself and your competition.
• An entirely new market can be found in a matter of days
• A strategy to effectively penetrate that market follows behind naturally.

Market penetration is both a growth strategy and a pricing strategy. Before seeking to implement a market penetration strategy a company must perform accurate market research to determine whether or not penetration pricing will optimize growth.

The validity of the strategy in the existing market conditions must be properly evaluated and should be tested with a small group of customers before offering the product on a large scale.

“When executed properly a market penetration strategy can gain and sustain competitive advantage for a firm. A firm that meets the conditions necessary to implement penetration pricing can exploit its strategic advantages and help achieve its overall goals.”

For selecting the most appropriate strategy, the deciding factors are the type of product, the life cycle it is in, the existing market conditions, customer perceptions and such other factores. As it is a very crucial decision, Roe Smithson & Asociados Ltda will provide a focused effort to reach your company’s objectives using a wide range of marketing tools and a specific approach to meet your business needs.

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Obtain fresh and unique information that cannot be gathered elsewhere 

Through telephone interviews an interviewer will contact people via a telephone call and ask the questions over the phone. These people may be contacted at random or you may target certain locations, customers, etc if your questionnaire is directed towards specific people or areas. Once again, the interviewer will record the answers to the questions as they ask them over the phone.

Telephone interviews report certain advantages for marketing research studies:

• Quick and easy to perform
• Can cover a wide region of the population
• Higher response to postal questionnaires (see c)

Telephone interviews may also have disadvantages, such as:

• People do not often trust telephone interviews
• Questionnaires have to be kept short to maintain interest and co- operation
• Interviewees have little time to think
• Expensive although the expense is usually less than personal interviews

The proper structure and development of a questionnaire for your telephone interviews may mean the difference to gain a response that can be used for an accurate analysis and constructive feed back.

Roe Smithson & Asociados Ltda uses the questionnaires to find people’s opinions on their existing or proposed products/services during telephone interviews, and then analyze the results. It will then be an important tool of market research to determine the following key points:

• The likely performance of a product /service -demand
• The buying behavior of customers
• Customer attitudes towards existing or proposed products
• Customer awareness of a product/service/business

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Market segmentation is the process of partitioning markets into groups of potential customers with similar needs or characteristics who are likely to exhibit similar purchase behavior. Market segmentation is widely defined as being a complex process consisting in two main phases:

• Identification of broad, large markets
• Segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly

A three-step process is used to develop a market segmentation strategy:
 
Segment Identification — determining a given number of homogeneous market segments based on selected segmentation variables and criteria. Segments should be customer-focused, a justifiable size, distinguishable, accessible, accountable & profitable.
Market Selection — selecting one or more groups to target for marketing activity. It is impossible to pursue every market opportunity so you must make strategic choices based on customer needs, competitive opportunities, corporate objectives, and your firm’s financial, technical & marketing resources.
Positioning — carving out a market niche for your firm. This may be accomplished by searching out unique marketing advantages, seeking new market segments that competitors are not cultivating, or developing new approaches to old problems. Your positioning should be based on a real (e.g., lower cost, superior quality) or intangible (e.g., company reputation) competitive advantage.
 
Market segmentation analysis and strategy offers major benefits, such as:

• Designing responsive products to meet the needs of the marketplace
• Developing effective and cost-efficient promotional tactics & campaigns
• Gauging your company’s market position — how your company is perceived by its customers and potential customers relative to the competition
• Fine-tuning current marketing strategies

Market segmentation is one of the most powerful strategies a company can use to improve profit margins and ultimately gain market share. And when markets are flat or declining and differentiation is at a premium, creative segmentation strategy can mean the difference between survival and road-kill.

Roe Smithson & Asociados Ltda is aware a key factor to success in today’s market place is finding subtle differences to give the business a marketing edge, so we offer you trustworthy services on marketing studies.

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Direct Marketing refers to selling that is based on a personal, one-to-one relationship that ties producers or sellers and consumers together. Many times this relationship is face-to-face. Some other times, the consumer and producer may not actually meet, for example, Internet sales.

Direct Marketing focuses on marketing product differences. Direct Marketing relies on differentiation. Differences can include: convenience, flavor, variety and novelty.

The idea is that neither products nor consumers are identical; products vary with consumers unique tastes, choices and preferences. Companies who are successful at direct marketing profit from these differences known as niches, rather than compete solely on price.

Careful preparation of Direct Marketing campaigns is essential if you are to make the most of your investment, get the response rates you want and ensure you do not contact individuals who have decided they do not want to receive direct marketing mailings. A Direct Marketing campaign can help you to achieve the following key objectives:

• Increasing sales to existing customers
• Building customer loyalty
• Re-establishing lapsed customer relationships
• Generating new business

Direct mail, telemarketing and Email marketing are some of the most common forms of Direct Marketing.

At Roe Smithson & Asociados Ltda we work with our clients to help them make better business planning decisions, optimize their marketing spend, increase sales effectiveness, develop better customer relationships and ultimately gain the competitor advantage.

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Market segmentation is the process of partitioning markets into groups of potential customers with similar needs or characteristics who are likely to exhibit similar purchase behavior.

Market segmentation requires a major commitment by management to customer-oriented planning, research, implementation and control.

There are four major benefits of market segmentation analysis and strategy:

• Designing responsive products to meet the needs of the marketplace.
• Developing effective and cost-efficient promotional tactics & campaigns.
• Gauging your company’s market position — how your company is perceived by its customers and potential customers relative to the competition.
• Fine-tuning current marketing strategies

A three-step process is used to develop a market segmentation strategy: 

1. Segment Identification — determining a given number of homogeneous market segments based on selected segmentation variables and criteria. Segments should be customer-focused, a justifiable size, distinguishable, accessible, accountable & profitable.
 
2. Market Selection — selecting one or more groups to target for marketing activity. You must make strategic choices based on customer needs, competitive opportunities, corporate objectives, and your firm’s financial, technical and marketing resources.
 
3. Positioning — carving out a market niche for your firm. This may be accomplished by searching out unique marketing advantages, seeking new market segments that competitors are not cultivating, or developing new approaches to old problems.

The certified professionals of Roe Smithson & Asociados Ltda with expertise in Business and Marketing will be pleased to provide you with our high quality services.

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