Archive for the 'Marketing Plan' Category

Published by Roe Smithson & Asociados Ltda in Santiago Chile on 07 Oct 2013

Marketing Plan

Marketing PlanA Marketing plan is the best way to know data from the niche market. It is marketing plan a right step forward for any company to enter to any market with all necessary information to measure resources and having clear goals. At ROE Smithson & Asociados of Chile, we have the expertise and wisdom to make the marketing plan to support all our customers in some countries around the region.

WE CAN HELP YOU PREPARE THE MARKETING PLAN TO SUPPORT ALL OF OUR CUSTOMERS

A marketing Plan is a moving forward to know key information from the objective market such as market trends, customer behaviors, new players, threatens, opportunities, weakness, strengths, among other pertinent and necessary data. All the information collected by a marketing plan is for aiming for support our customers in their Strategic Plan in order to save resources and know the market that we are going to.

All markets are dynamic. A marketing plan should be done pretty often in order to check sudden changes that can change the Strategic Plan of our customers.

ROE SMITHSON & ASOCIADOS IS YOUR BEST OPTION FOR A MARKETING PLAN

ROE SMITHSON & ASOCIADOS of Chile, is a recognized leader in marketing research in Chile and  South America. We excel in marketing Plan to support all our customers to be successful in their Strategic Plan by making business more profitable in business by focusing on customers and market needs.

By running some techniques, we make marketing plan our customers need. Some of those techniques are mystery shopping, on line interviews, Focus Group, face to face interviews, telephone interviews, surveys, among other techniques. At ROE SMITHSON & ASOCIADOS, we have a broad experience in Chile and operations in Colombia, Brazil, Peru, Bolivia, Uruguay and Argentina.

<<< FOR FURTHER DETAILS ABOUT DEVELOPING A MARKETING PLAN CLICK HERE >>>

Published by Roe Smithson & Asociados Ltda in Santiago Chile on 04 Sep 2012

Marketing Intelligence in South America

Marketing Intelligence in Latinamerica  Marketing Intelligence in South America is one of our services that we offer in ROE Smithson & Asociados. A marketing intelligence in South America is necessary to collect all valuable information to suppor our customer in the region in their Strategic Plan.

A Marketing Intelligence in South America is one of the best ways for any company to maximize capital Work in order to determine resources. A Marketing Intelligence in South America must be an ongoing process to keep checking some key information such as consumer´s behavior and market trends such as Weaknesses, Opportunities, Strengths and Threats or WOST Analysis in English or DOFA in Spanish.

In ROE Smithson & Asociados from Chile, we use to support all our customers to know their market pretty well. Information about market trends can lead our customers to save resources making right and smart strategic and commercial moves by way of a Marketing Intelligence in South America.

We are a leader company in South America, both bilingual Spanish and English, developing investigation and research in the region such as Marketing Intelligence in South America. In ROE, support all our customers in their Strategic Plan by positioning their brand, company and/or products, new strategies for new products and new markets among other benefits.

In ROE we develop Marketing Intelligence in South America for our customers in the region by using some techniques and also either qualitative or quantitative studies of researches about distribution channels, trends, sales places, competitors, advertisement in the market, prices, costs, and so forth. All of these collected data is pertinent for all our customers to move forward about new strategies, promotions, new markets and new products and services, among others.

For further Information about ROE SMITHSON & ASOCIADOS in Chile, and all about Marketing Intelligence in South America. PLEASE, DO NOT HESITATE TO CONTACT US IMMEDIATELY BY CLICKING HERE

Published by Roe Smithson & Asociados Ltda in Santiago Chile on 18 Jun 2012

Marketing consultants Chile

Marketing consultants ChileAmong those marketing consultants firm in Chile ROE MITHSON & ASOCIADOS is one of the best because of its professionalism and wisdom about marketing and techniques to collect data from the objective market.

ROE SMITHSON & ASOCIADOS is a bilingual (Spanish-English) market research company in Chile and in Latin America.  We currently support our costumers in their Strategic Plan, by positioning their brand, company and/or products and also new strategies for new products among other services as marketing consultants firm.

Some great marketing consultants companies such as ROE are very necessary whether you are interested to know market trends and also to collect valuable information form the objective market to figure out new strategies, promotions, opening new markets, developing new products, and even a lot more, to satisfy customer requirements and for becoming a more profitable operation.

As marketing consultants, ROE collects a lot of information from the objective market to define customers´ behavior and valuable knowledge of the trends of the market, competitors and also threats, opportunities, strengths and weaknesses of our clients and their competitors. A marketing consultants firm is very important and necessary for all customers to know how they are doing in their market objective.

We are recognized as leader among marketing consultants firms in Chile and Latin America by using some cutting edge techniques to collect information from the market to support customers. This is worthy because the importance to determine strengths, weaknesses, opportunities and also threatens of the market.

Also as marketing consultants firm, we are expert in some techniques to collect data from the market such mystery shopping, on line and one-on-one interviews, surveys, focus group, telephone interviews, among others.

For more information about ROE SMITHSON & ASOCIADOS and all information about marketing consultants firm in Chile

PLEASE, DO NOT HESITATE TO CONTACT US BY CLIKCING HERE

Published by Roe Smithson & Asociados Ltda in Santiago Chile on 22 May 2012

Marketing Plan

Marketing PlanA Marketing Plan is a very important way to know market trends, customer behaviors, new players, threatens, opportunities, weakness, strengths, among other variables which gives you key information about your objective market to run your Strategic Plan.

A marketing Plan also is important to spread out the whole strategy of the company by identifying the best niche of the market to develop new products, new strategies of old products. Also a marketing Plan is valuable to make you to identify all your customers requirements and for becoming more profitable in business among other benefits.

ROE SMITHSON & ASOCIADOS is leader in investigation and marketing research in Chile and in Latin America. We are a company which runs marketing Plan to support all our customers´ strategy to become more profitable in business by focusing on customer needs and objective market and also on own resources.

Developing a marketing Plan is possible by using the techniques to collect data from the objective market in order to support all our clients in their Strategic Plan. Some of those techniques which support a marketing Plan are mystery shopping, on line interviews, focus group, face to face interviews, telephone interviews, all types of surveys, among others.

All markets are dynamics and never stable nowadays. From time to time, something happens in the niche market to be taken into consideration because affects the marketing Plan of the company. This is why a marketing Plan must be verified or crosschecked once in a while to be sure main strategy is still on and also to assure we are taking the right steps forward to meet all our goals.

For more information about ROE Smithson & Asociados and all about marketing Plan

DO NOT HESITATE TO CONTACT US IMMEDIATELY BY CLICKING HERE

Published by Roe Smithson & Asociados Ltda in Santiago Chile on 29 Sep 2011

Marketing Plan

Marketing PlanROE SMITHSON & ASOCIADOS use the best techniques to collect data from the market to support all clients in their Marketing Plan. Some of those techniques are mystery shopping, on line and face to face interviews, focus group, telephone interviews, all types of surveys, among others.

Once the information is collected, our professional team present all required reports to customers with all the key information of the objective market to support Marketing Plan.

ROE SMITHSON & ASOCIADOS is a recognized leader in investigation and marketing intelligence inSouth America.  We are a company focused on customer needs to support their Marketing Plan.

A Marketing Plan is a valuable tool for all customers to aim all resources in positioning their brand of the company and products, new strategies for new products and niches of market among other benefits. It is also important to make a Marketing Plan for developing new products to satisfy end users’ requirements and for becoming more profitable in business among other benefits.

A Marketing Plan is a way for customers to have guidance to maximize all resources of the company in a specific market determining goals and timing for getting those objectives. A Marketing Plan should be dynamic and be crosschecked constantly with the results to assure company is taking the right way to face the market needs. Otherwise, If results are not satisfactory, changes must be done to correct the goals of the Marketing Plan.

For more Information about the great experience of ROE SMITHSON & ASOCIADOS, Marketing Plan and all techniques to collect information from the market, do not hesitate to contact us anytime soon.

 CLICK HERE RIGHT NOW AND CONTACT US.

Published by Roe Smithson & Asociados Ltda in Santiago Chile on 06 Feb 2010

Market Penetration

Market PenetrationUnderstading market penetration as the depth of sales of a particular product in a given market, the deeper the penetration, the higher the volume of product sales.

The term market penetration is often used to measure the level of success a new product or service has achieved. Cutting prices, increasing advertising, obtaining better store or shelf positions for their products, or innovative distribution tactics are some market penetration strategies.

Roe Smithson & Asociados Ltda will assist you in researching and choosing an effective method to identify new segments that can be penetrated in the markets you wish to penetrate. The market penetration strategy will be analyzed and chosen after you and your company:

  • Understand your customers, their needs, and their intentions.
  • Decipher the search patterns to reveal new markets left untapped by yourself and your competition.
  • An entirely new market can be found in a matter of days
  • A strategy to effectively penetrate that market follows behind naturally.

Market penetration is both a growth strategy and a pricing strategy. Before seeking to implement a market penetration strategy a company must perform accurate market research to determine whether or not penetration pricing will optimize growth.

The validity of the strategy in the existing market conditions must be properly evaluated and should be tested with a small group of customers before offering the product on a large scale.

“When executed properly a market penetration strategy can gain and sustain competitive advantage for a firm. A firm that meets the conditions necessary to implement penetration pricing can exploit its strategic advantages and help achieve its overall goals.”

For selecting the most appropriate strategy, the deciding factors are the type of product, the life cycle it is in, the existing market conditions, customer perceptions and such other factores. As it is a very crucial decision, Roe Smithson & Asociados Ltda will provide a focused effort to reach your company’s objectives using a wide range of marketing tools and a specific approach to meet your business needs.

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Published by Roe Smithson & Asociados Ltda in Santiago Chile on 21 Sep 2009

Marketing Plan

marketing planRoe Smithson & Asociados Ltda takes the time to understand your business’ goals, and then custom build an integrated solution to help you achieve those goals by means of a marketing plan, among other market research strategies.

A marketing plan is usually part of a larger business plan that includes production, financial, staffing and management plans. A marketing plan alone does not guarantee success, but it does indicate that many of the factors that affect the profitability and continued survival of a specific business have been given consideration.

Let us help you with developing a business or marketing plan!

Some important elements of a marketing plan are:

  • Marketing situation— Made up by a summary of your business’ present situation, what is it currently selling and how, who are its customers, which are their needs, your business’ competition, your business’ strengths and weaknesses, how is your product being promoted, what the current marketing trends are, etc.
  • Marketing objectives— Include a summary of the business’ short and long term goals, product diversification, additional market segments to tap. Objectives should be realistic and measurable.  Objectives are a dynamic part of the planning process and change depending on the market situation and competition.
  • Marketing strategies— These are ways to achieve the business’ goals, what will it produce, how the new products will be promoted and advertised, the channels of sale, which are the plans to beat your business’ competition.
  • Budgets— Include estimated costs and return based on sales, and strategies for monitoring and curtailing costs.
  • Action plan—Immediate steps to be taken. 
  • Evaluation— Contains a summary of progress on marketing objectives. The frequency of evaluation depends on the plan and could be each month, every six months or annually.

The results of the marketing plan are designed to help make informed and profitable decisions every time. We offer qualitative market research consultancy to clients in: Lima  (Peru) – Buenos Aires (Argentina) – Santa Cruz (Bolivia) – Sao Paulo (Brazil) – Bogotá (Colombia) – Montevideo (Uruguay).

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